Industry reacts: Experts welcome Google Chrome’s third-party cookie removal

Industry reacts: Experts welcome Google Chrome’s third-party cookie removal 9 hours ago

Adam Furness, Cameron King, Caitlin Lloyd, Peter Barry and more share their thoughts on the move from Google, and what the unintended consequences could be.
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Campaigns

ASICS throws support behind female footballers

ASICS throws support behind female footballers

The Made for Me campaign stars Charlotte Caslick, Kezie Apps, Lydia Williams and Ebony Marinoff.

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MINI Australia celebrates Lunar New Year 2020

MINI Australia celebrates Lunar New Year 2020

The campaign is centred on the concept of providing loved ones with a red envelope.

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Tennis Australia asks Australians to 'Get Your Racquet On' via Landor

Tennis Australia asks Australians to 'Get Your Racquet On' via Landor

“The campaign shows tennis in a light where it’s cool not to be cool."

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Opinion

TBWA Melbourne strategy director Alex Horner
TBWA Melbourne strategy director Alex Horner

When it comes to brands, what 'good' can come from a crisis like the bushfires?

A brand publicising its relief efforts can have a positive knock-on effect, writes TBWA Melbourne strategy director Alex Horner.
INVNT APAC managing director Laura Roberts
INVNT APAC managing director Laura Roberts

Why live brand experiences should form part of every marketing strategy in 2020

INVNT APAC managing director Laura Roberts shares why live brand experiences should be on your radar in 2020 and beyond.
Adam Solomon, Lotame CMO
Adam Solomon, Lotame CMO

Third-party data isn’t dead

Google Chrome’s end to third-party cookies doesn’t mean third-party data is dead, says Lotame’s Adam Solomon.

Saatchi & Saatchi wins Foxtel creative account 8 hours ago

Saatchi & Saatchi wins Foxtel creative account

“In making the change, we also want to acknowledge the great work that DDB have produced for us in recent years..."
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The marketing skills agencies are looking for in Australia 9 hours ago

The marketing skills agencies are looking for in Australia

Hays has identified a skills gap in mid-level roles.
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Woolworths ends Telstra’s reign as the most valuable brand 10 hours ago

Woolworths ends Telstra’s reign as the most valuable brand

Despite Commonwealth Bank making the top five, banking brands’ valuations have dropped overall.
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Movers & Shakers: The Trade Desk, PHD, GrowthOps 11 hours ago

Movers & Shakers: The Trade Desk, PHD, GrowthOps

News Corp's Anna Hosking joins ACM, Isentia names its new national head of sales and more moves across the industry.
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Young Gun: Bastion EBA commercial strategist Nick Sloman yesterday

Young Gun: Bastion EBA commercial strategist Nick Sloman

Joining Bastion in London before making the move down under, Nick Sloman loves all things sport and once DJ'd in a club in the Bahamas.
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Performics Australia wins Ancestry performance marketing account yesterday

Performics Australia wins Ancestry performance marketing account

The appointment sees Ancestry's performance marketing function in Australia and New Zealand move from global in-house to a local agency.
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Alibaba’s CMO on art and the Tokyo Olympics yesterday

Alibaba’s CMO on art and the Tokyo Olympics

A non-commercial advertising campaign.
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KFC signs exclusive deal with News Corp’s fantasy game SuperCoach yesterday

KFC signs exclusive deal with News Corp’s fantasy game SuperCoach

SuperCoach attracts more than 625,000 players, averaging eight hours a week with the game.
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Ash Barty's star earning power off the court yesterday

Ash Barty's star earning power off the court

The world number one tennis player is becoming an increasingly popular face in advertising.
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In other news...